RawBeautyKristi spent a decade being the beauty YouTuber who would actually tell you not to buy things. Kristi, who goes by her first name only, built an audience of more than a million subscribers on brutally honest, profanity-laced makeup reviews and early “anti-haul” videos, then proved the credibility was real by landing two of the most requested influencer collaborations of 2020. In recent years she has slowed her upload pace, talked openly about chronic illness, and pivoted toward homesteading content from her rural property.
This is the full story: her age and background, how she became famous, the PÜR and ColourPop collaborations, her marriage and family, the 2024 controversy, her sponsorship stance, and what she is doing in 2026.
Early Life and Background
The creator known as RawBeautyKristi is publicly known only as Kristi. No verified full surname has been published, and one sometimes-circulated surname traces to an unrelated creator’s video, not hers, so it is not repeated here. She was born on December 31, 1987, in the United States. She is 38 years old as of October 2026.
One low-quality site lists her as “Kristina Kamanli,” born September 27, 1989. That entry conflicts with the December 31, 1987 date and appears to be a data mix-up, so the December date is treated as the verified one.
She is based in the Seattle, Washington area. She moved to Seattle for graduate studies, and her ColourPop collection was explicitly inspired by her home state of Washington. Before YouTube, she held ordinary jobs including stints as a Subway employee, telemarketer, vet receptionist, and birthing doula, though that list comes from a single source.
Rise to Fame: Honest Reviews and Anti-Hauls
Kristi launched the RawBeautyKristi YouTube channel on February 28, 2013, uploading her first video about two months later. She was a self-taught makeup artist, not a professional, and that was the point. Her style was blunt, sweary, funny, and allergic to hype. By 2019, when she had about 743,000 subscribers, she was known as a purveyor of “anti-excess” beauty content, an early adopter of the anti-haul genre in which creators talk viewers out of buying products.
The formula worked slowly and then all at once. In 2015 she attended the NYX Face Awards supporting nominated friends. Her most-viewed video is her June 2020 pregnancy announcement to her husband, at over 7 million views, which says something about how her audience relates to her as a person first and a reviewer second. On June 16, 2020, she announced her pregnancy after some 15 years of infertility and crossed one million YouTube subscribers on the same day.
Platforms and Audience
Kristi’s footprint as of late 2026:
| Platform | Handle | Followers | Date of figure |
|---|---|---|---|
| YouTube | @RawBeautyKristi | 1.05 million subscribers, 183.9M views, 1,031 videos | September 25, 2026 |
| @rawbeautykristi | 574,224 | October 5, 2026 | |
| TikTok | @rawbeautykristi | About 30,000 | Older figure |
Two trends matter. First, the username is consistent everywhere: @rawbeautykristi. Second, the audience is slowly shrinking: she lost about 20,000 YouTube subscribers between May 2025 and September 2026, including a 10,000-subscriber drop on August 15, 2026, and her Instagram loses an average of 97 followers a day. The X/Twitter figure of 194,400 and Facebook’s 11,000 likes come only from 2020-era data and are too stale to use as current.
The 2020 Collaborations: PÜR and ColourPop
2020 was Kristi’s commercial peak, and it validated a decade of credibility-first content. In July 2020 she launched her first beauty collaboration: PÜR x RawBeautyKristi, a double-sided pressed pigment eyeshadow palette at $34 plus 3D faux silk lashes at $14 each, launched July 12, 2020.
Then came the bigger one. The ColourPop x RawBeautyKristi “At Forest Sight” collection launched November 12, 2020: a 12-pan eyeshadow palette ($20), four Super Shock shadows ($7), three crème gel liners ($7), and two Lux glosses ($9), with the full collection at $82, inspired by Washington state. It was called ColourPop’s “most requested collab ever.” She has not launched a standalone owned beauty brand; the two 2020 collaborations are the full extent of her product launches.
Personal Life: Marriage, Motherhood, Health
Kristi married her husband Zack in 2010. Their son Alder was born on December 1, 2020. (Two sites give the middle name as Kelly; the sourcing is thin, so it is noted with that caveat.)
An important correction: there is no evidence of a divorce. The marriage is listed as 2010 to present, her 2023 to 2026 videos still reference her marriage, and gossip threads discuss her husband’s health rather than a split. Divorce rumors found in search results trace to an unrelated creator’s video and to news about a different influencer, Kristy Scott, whose widely reported split appears to have polluted results under similar names. No divorce claim is made here because none is supported.
She disclosed a 15-year infertility struggle publicly in her June 2020 pregnancy video. She is close friends with fellow creator Glam&Gore, and has a cat named Turkey. On health, her own video titles are the source: a March 2024 video disclosed a “chronic reactivated EBV diagnosis” and “weaning off SSRIs,” and a September 2025 upload was titled “Things HAVE to change..” One site additionally claims she has trigeminal autonomic cephalalgia, but that is single-source.
The Sponsorship Stance, Then and Now
In September 2018, Kristi tweeted denying that beauty gurus routinely got $60,000-plus sponsored deals, writing “How have I been doing YouTube for FIVE YEARS and have never heard of such a thing.” She was quoted in a piece on the industry-wide dispute, a debate that also included James Charles and Chloe Morello. At the time, her position read as a defense of creators’ credibility: big paydays were not the norm she recognized.
By 2023 and after, she was running sponsored videos herself, for Hello Fresh (mocked in a Tattle Life thread titled “My life’s a mess, sponsored by Hello Fresh”), Nourish, and Dreame, all with FTC disclaimers in her own video descriptions. Her descriptions also carry affiliate codes, including ColourPop “KRISTI” (10 percent), BH Cosmetics “KRISTI” (10 percent), Sigma, Makeup Geek “RAWBEAUTYKRISTI,” and CamoEyes “RAWBEAUTYKRISTI.” There is no public apology or reckoning over the shift; the criticism exists only on gossip forums. The honest read is that the economics of a declining-subscriber channel changed, and she adapted with proper disclosure. Nothing in the record suggests the sponsorships compromised the review style that built her name; the FTC disclaimers sit right in the descriptions next to the same blunt opinions. It is a long way from the 2018 tweet, but the throughline is consistency about disclosure rather than purity about money.
The July 2024 Homeschool Controversy
In about July 2024, a Reddit post on r/FauxMoi, with around 760 upvotes and crossposted to r/youtubedrama, accused Kristi of joining a homeschool co-op called “Upper Room Academy” run by her sister, with commentary suggesting she was hiding anti-LGBT views. The Infinite Scroll podcast discussed it in an episode dated July 11, 2024, titled in part “RawBeautyKristi’s homeschool,” and a Tattle Life thread quoted the Reddit post. She did not publicly address the accusations.
That is the whole of it: an accusation on Reddit, podcast discussion, no response from Kristi, no apology, no further reporting. It is included here because the task requires covering controversies factually, and the factual record is that an accusation circulated and she never addressed it. One low-quality aggregator also describes an unnamed “collaboration video that sparked backlash” that she addressed “with a sincere apology,” but that claim is vague, unsourced, and uncorroborated anywhere else, so it is not treated as fact.
No platform has banned or suspended her. No lawsuits were found.
2024 to 2026: Slower Pace, New Direction
Kristi is still active but at a slower upload pace than her peak. Her 2024 videos included the March EBV/SSRI disclosure and an April Q&A on “HOW I MAKE $$$ & MY BIGGEST ‘YOUTUBE’ REGRETS.” In 2025 she uploaded “Things HAVE to change..” In March 2026 she posted “I CAN’T LIVE LIKE THIS ANYMORE.. I NEED A GLOW UP.. BAD” at about 60,000 views, with three uploads around September 25, 2026.
The bigger story is the pivot. Her current YouTube channel bio, as of 2026, reads: “I am an artist, mom, beauty enthusiast and homesteader! I do everything from product reviews, art, makeup tutorials, lifestyle vlogs and SO much more, all with a sense of humor and a bit of a potty mouth.” The homesteading content, filmed on her rural property, now sits alongside the beauty reviews. A 2019 profile framed her as part of an “anti-excess” movement in beauty YouTube, a positioning she has never really abandoned even as the content mix widened. Whether the audience follows that pivot, given the slow subscriber decline, is the open question of her next chapter. Her affiliate codes remain live in video descriptions, including ColourPop “KRISTI” and BH Cosmetics “KRISTI” at 10 percent off, plus Sigma, Makeup Geek “RAWBEAUTYKRISTI,” and CamoEyes “RAWBEAUTYKRISTI.”
Frequently Asked Questions
How old is RawBeautyKristi?
She was born on December 31, 1987, in the United States. She is 38 years old as of October 2026. She is publicly known only as Kristi; no verified surname has been published.
What is RawBeautyKristi’s real name?
Her real name has not been publicly verified beyond “Kristi.” One aggregator lists “Kristina Kamanli” with a 1989 birthday, but that conflicts with the December 1987 date and appears to be a data error, so it is not used here.
Is RawBeautyKristi divorced?
No evidence of a divorce exists. She married her husband Zack in 2010, and the marriage is listed as ongoing. Divorce rumors in search results trace to unrelated creators with similar names.
Does RawBeautyKristi have kids?
Yes. Her son Alder was born on December 1, 2020. She publicly disclosed a 15-year infertility struggle when she announced the pregnancy in June 2020.
What is RawBeautyKristi’s net worth?
No reliable source publishes a net worth figure. Automated estimates are inconsistent and explicitly YouTube-revenue-only: one September 2026 estimate puts it at about $116,400, while an August 2026 valuation puts the channel at about $1.1 million. Aggregator claims of $1 million to $77 million have no sourcing. No figure is stated here as fact.
What was the ColourPop x RawBeautyKristi collaboration?
“At Forest Sight,” launched November 12, 2020: a 12-pan eyeshadow palette ($20), four Super Shock shadows, three gel liners, and two glosses, full collection $82, inspired by Washington state. It was called ColourPop’s most requested influencer collaboration ever. Her earlier PÜR collaboration launched July 12, 2020.
Why did RawBeautyKristi slow down on YouTube?
She has not given a single stated reason, but the public record shows chronic health disclosures (reactivated EBV, weaning off SSRIs, from her own 2024 video titles), new motherhood, a pivot toward homesteading content, and a slowly declining subscriber base (down about 20,000 subscribers from May 2025 to September 2026).
Is RawBeautyKristi still making videos?
Yes, at a slower pace. She uploaded through September 2026, mixing beauty reviews, lifestyle vlogs, and homesteading content, with about 1.05 million YouTube subscribers and 574,000 Instagram followers as of fall 2026.
