LA’s Biggest Fashion, Beauty, and Lifestyle Creators

Los Angeles has been the creator economy’s actual headquarters for close to two decades now, but “LA influencer” covers wildly different jobs. Some of the names on this list are bloggers who started before Instagram existed and built real, standalone companies. Some had one video change their entire career overnight. A couple of them barely make content anymore and are more accurately fashion figures the internet still can’t stop discussing.

We picked these 14 because each one has a real, documented story behind the follower count, not just a ranking on an agency’s growth chart. A few caveats up front: one of them, Camila Coelho, technically moved to Miami in 2021 after building her business in LA for over a decade, so we included her with that noted rather than pretending she still lives here. Another, Natalie Reynolds, is included specifically as a rising name to watch, with a public record thin enough that we’re upfront about what’s actually confirmed versus what isn’t.

Here’s the full list, organized by what actually connects them rather than alphabetical order, plus a quick-reference table if you just want the facts.

The Full List at a Glance

The Originals: Bloggers Who Built Real Businesses

Aimee Song started Song of Style in 2008 while she was still a college student, years before “influencer” was a job title anyone recognized. Nearly two decades later, she’s still a fixture at fashion month and runs Amiya, a knitwear label made in Italy, alongside her original Revolve-exclusive clothing line. Her full profile covers how she made that longevity actually work.

Chriselle Lim followed a similar arc from a different angle, styling editorial shoots before launching The Chriselle Factor blog in 2011. Her biggest swing paid off in a way most creator-founded brands never manage: her fragrance company Phlur sold to TSG Consumer Partners in 2025, with 2026 sales projected at $150 million. Her profile breaks down how a blogger ended up running an actual acquired company.

Jenn Im has quietly outlasted almost every fashion YouTuber from her generation. She launched ClothesEncounters in 2010 and, unlike most of her peers, never rebranded into scandal, drama content, or a pivot away from the platform that made her. Her profile covers why she’s still one of the more trusted names in the space.

Camila Coelho built her entire career from a Dior counter job at a Massachusetts Macy’s into Elaluz, a clean beauty brand, and a Revolve-exclusive clothing line. She’s the one name here who’s since relocated (to Miami, at the end of 2021), but her business and its LA roots run deep enough that we’re covering her regardless, with that fact clearly noted in her full profile.

The Beauty Founders

Laura Lee turned a bedroom makeup channel into Laura Lee Los Angeles, survived a 2018 controversy that briefly tanked her subscriber count and brand deals, then rebuilt into MinimLA, the brand that absorbed her original cosmetics line. Her profile covers both the fall and the follow-through.

Nikita Dragun built Dragun Beauty as one of the first cosmetics lines explicitly marketed to the transgender community, and became one of beauty media’s most visible trans advocates in the process, including a viral 2018 response to Victoria’s Secret. Her business is currently on hiatus, but her cultural footprint isn’t. Her profile covers the real, sourced version of her story, controversies included.

Patrick Starrr worked a MAC counter in Florida before building one of the biggest platforms among male beauty creators, then co-founded One/Size Beauty in 2020. The brand now sells at Sephora and, as of 2026, Boots in the UK. His profile covers how he built it.

The Culture Movers

Sofia Richie Grainge didn’t set out to launch a fashion movement, but her April 2023 wedding to music executive Elliot Grainge did exactly that, kicking off the “quiet luxury” trend that reshaped an entire generation’s approach to getting dressed. She’s since launched her own Revolve-backed label, SRG. Her profile covers the wedding, the trend, and what she’s actually said about it herself.

Devon Lee Carlson turned a chance encounter (a Miley Cyrus selfie, of all things) into Wildflower Cases, then built a modeling career alongside it with Louis Vuitton, Marc Jacobs, and Saint Laurent. New York Magazine has called her the internet’s “#1 shopping influencer.” Her profile has the full timeline.

Emily Mariko is proof that one video can be a career if you follow through on it. Her 2021 salmon rice bowl clip turned into a genuine cultural moment, and five years later she’s still running a multi-platform lifestyle business built on the same calm, unbothered tone that made the original video work. Her profile covers what actually happened after it went viral, and what didn’t.

The Reinventions

Emma Chamberlain built her name by rejecting the polished influencer aesthetic entirely, then turned that following into Chamberlain Coffee and, as of this year, a real pivot toward acting. Her profile covers the YouTube era, the coffee business, and what’s actually confirmed about where she’s headed next.

Addison Rae went from TikTok dance videos to a Grammy-nominated pop career with Columbia Records, alongside her ITEM Beauty brand. She’s the clearest example on this list of a creator who used platform fame as a launchpad rather than an endpoint. Her profile sorts out what’s real about her music career versus what’s just fan speculation.

Alex Warren co-founded the Hype House, left it behind, and turned an independent music career into an actual Billboard Hot 100 number one and a Grammy nomination. His profile covers the reinvention in full.

One to Watch

Natalie Reynolds made this list because influencer analytics firm influData ranked her the fastest-growing beauty creator in LA on TikTok as of early 2026. Her public record beyond that ranking is thin, and some data around her account status is contradictory, which we address directly rather than smoothing over in her profile. She’s here as a name to watch, not a fully established one.

Frequently Asked Questions

Who is the biggest fashion or beauty creator based in LA?

There’s no single answer, since “biggest” depends on whether you’re measuring follower count, cultural impact, or business size. Emma Chamberlain and Addison Rae have the broadest name recognition outside the beauty and fashion world specifically, while Sofia Richie Grainge has had the largest measurable cultural impact through the “quiet luxury” trend.

Do all of these creators still live in Los Angeles?

Most do, but not all. Camila Coelho relocated to Miami at the end of 2021 after building her business in LA for years, which we address directly in both this hub and her individual profile rather than leaving out.

How was this list of 14 creators chosen?

Each creator needed a real, documented career story beyond a follower count, verified across multiple independent sources. We avoided names that only turn up on influencer-marketing agency rankings with no actual press coverage or business history behind them.