Camila Coelho is a 38-year-old Brazilian-American entrepreneur who turned a job selling Dior lipstick at a Macy’s makeup counter into one of the fashion and beauty industry’s longest-running content careers. She was born February 27, 1988, in Virginopolis, a small town in Brazil’s Minas Gerais state, and has spent close to two decades building an audience that now spans YouTube, Instagram, TikTok and two commercial brands: the Camila Coelho Collection at Revolve and the clean beauty label Elaluz.
She is less a viral moment than a case study in staying power. Plenty of the beauty vloggers who broke through around 2010 faded once the industry shifted toward short-form video and paid partnerships got more competitive, but Coelho kept adjusting her content and her business alongside the platforms. In 2025, TIME named her to its Top 100 Creators list, more than a decade after she posted her first makeup tutorial.
2026 has also brought a very different kind of headline for Coelho. In May, she and her husband of many years announced they were ending their marriage, a story that dominated entertainment coverage in Brazil and carried into US fashion press given her standing as one of the industry’s most recognizable Brazilian exports.
From Minas Gerais to a Macy’s Makeup Counter
Coelho immigrated to the United States as a teenager in the early 2000s. Accounts of the exact timeline vary slightly between sources, but multiple biographies place her first in Scranton, Pennsylvania, before her family settled in the Boston area, where she graduated high school in 2006. She then took a job at the Dior counter inside a Macy’s in Natick, Massachusetts, work that gave her hands-on training in cosmetics years before she had any platform to talk about it.
That counter job is still the origin story she tells in interviews, including one with Forbes about going from a Dior makeup counter to global creator to CEO. She has also mentioned walking the Miss Brasil USA pageant runway in the mid-2000s as one of her first experiences in front of a camera, long before beauty content existed as a career path anyone recognized.
How a Homesick Video Turned Into a Career
In June 2010, Coelho started a Portuguese-language YouTube channel called MakeUpByCamila, mostly to stay connected with friends and family back in Brazil. The tutorials found an audience fast, and she paired the channel with a blog, Super Vaidosa, that reportedly pulled in roughly 120,000 unique visitors in its first 12 days. She launched an English-language channel in September 2011, which became her main vehicle for reaching a US and international audience.
By the late 2010s, Coelho had become one of the more consistently booked names during fashion month, appearing front row at shows in New York and Paris. In 2019, she attended the Met Gala as one of the first digital creators invited to the event, a small but telling marker of how far the industry had moved from treating bloggers as outsiders.
Building a Business: Revolve, Elaluz and Super Vaidosa Media
Coelho’s entrepreneurial turn started in 2019, when she launched the Camila Coelho Collection, a womenswear line sold exclusively through Revolve that has become one of the retailer’s more durable influencer partnerships and is still releasing new drops as of late 2025. In 2020, she followed with Elaluz, a clean beauty brand whose name translates to “she is light” in Portuguese. The line covers makeup, skincare and hair care built around plant-based, cruelty-free formulas, with its current retail presence centered on its direct-to-consumer site and Revolve.
Both brands operate under Super Vaidosa Media, a company Coelho runs with her husband that was incorporated in Florida in 2021 and named after the blog that first launched her career. Forbes reported the two ventures generated more than $10 million in revenue during 2021 alone, and by 2022 Forbes had also named her one of its Top 30 Content Creators, the same year Bloomberg Linea listed her among the 100 most influential Latinos in the world.
Where to Find Her Content in 2026
Coelho’s audience is now split across platforms in a way that reflects how much the creator economy has changed since she started. Her personal Instagram account has roughly 10.4 million followers, while her English-language YouTube channel has passed 1.2 million subscribers and her original Portuguese channel is larger still, at more than 3 million. She has also built a following of around 1.2 million on TikTok, where she posts closet tours, styling breakdowns and quick product reviews, a format shift from the long-form tutorials that first built her name. Elaluz runs its own Instagram account separately, with roughly 225,000 followers.
She remains a fixture of fashion month, showing up at shows like Calvin Klein’s February 2026 New York presentation, and her spot on TIME’s 2025 Top 100 Creators list recognized exactly the kind of sustained relevance the influencer industry rarely rewards this far past a launch year.
Family, Advocacy and a Very Public 2026 Split
Coelho has been open for years about living with epilepsy, a diagnosis she first discussed publicly in 2020 on CBS Mornings and in People magazine, where she described her fear that a seizure could endanger a future pregnancy. She later joined the board of the Epilepsy Foundation and has continued advocacy work around the condition since. Her son, Kai, was born on August 5, 2022, with her then-husband, Icaro Brenner, whom she met as a teenager and married in 2010.
That marriage ended publicly on May 13, 2026. Coelho and Brenner announced their separation jointly on social media on May 13, 2026, after 21 years togethe, saying they had realized their relationship had changed and would continue raising Kai together. Brazilian outlets covered the split extensively given Coelho’s standing as one of the country’s most famous exports, though she has not addressed it in detail in English-language press as of this writing.
The couple had relocated from Los Angeles to Miami at the end of 2021, a move Coelho described as one of the best decisions of her life. She had lived in LA specifically to make running her two brands easier, alongside many of the other names covered in the full list of LA’s biggest fashion, beauty, and lifestyle creators, before deciding Miami suited her family better. It is worth noting how many parts of Coelho’s life are shifting at once this year: her business is nearly two decades old and stable, but her marriage and her home base have both changed inside the same five-year stretch, which makes 2026 read less like an ending for her and more like a genuine reset.
Frequently Asked Questions
How old is Camila Coelho?
Camila Coelho was born on February 27, 1988, making her 38 years old as of mid-2026. She was born in Virginopolis, a small town in Brazil’s Minas Gerais state, before immigrating to the United States as a teenager in the early 2000s.
What is Camila Coelho’s beauty brand called?
Her beauty brand is Elaluz, launched in 2020. The name translates to “she is light” in Portuguese, and the line includes makeup, skincare and hair care sold through Ulta Beauty, Revolve, Net-a-Porter, Saks and her own website.
Does Camila Coelho still live in Los Angeles?
No. Coelho lived in Los Angeles for a period to make running her businesses easier, but she and her family relocated to Miami at the end of 2021 and have remained based there since.
Is Camila Coelho married?
She was married to Icaro Brenner, her partner since her teenage years, but the couple announced their separation on May 13, 2026, after 21 years together. They share one son, Kai, and have said they intend to continue co-parenting him.
