Aimee Song is one of the few names left from fashion blogging’s founding generation who is still, nearly two decades later, actually in the room. The designer and content creator, born December 10, 1986, started a personal blog called Song of Style in 2008. That blog eventually turned her into a Revolve-partnered label founder, a two-time author, and now the co-founder of an Italian knitwear brand called Amiya. In an August 29, 2026 Substack post titled “We Left Los Angeles,” Song announced she had moved out of Los Angeles and out of the country; the destination has not been publicly confirmed.
What separates Song from the wave of bloggers-turned-influencers who cycled through in the years since is longevity with actual infrastructure behind it. She was an early fashion blogger to receive runway-show invitations, and by 2018 the Business of Fashion had named her to its BoF 500 list of people shaping the industry, a recognition she has received in multiple years since, though not necessarily every year. She has also built a second business, Amiya, that she and her team have described as deliberately separate from her personal brand.
As of November 2026, Song is building out Amiya’s collections, writing a personal Substack newsletter, and raising two young sons with her longtime partner, Italian entrepreneur Jacopo Moschin. In September 2026 she attended Milan Fashion Week, including Vogue World and Louise Trotter’s debut show for Bottega Veneta, and published a candid essay about fifteen years of front-row insecurity. She is not a new face chasing a trend. She is one of the people who helped shape the job.
From Interior Architecture Student to Style Icon
Song, a Korean-American, was born in Los Angeles to parents who immigrated from South Korea, and she has talked publicly about growing up between two cultures in a city that eventually became the backdrop for her entire career. Her parents’ names have not been publicly shared. She was not studying fashion when her blog took off. She started Song of Style in 2008 while she was studying Interior Architecture in San Francisco, treating the site as a creative outlet rather than a business plan.
That mismatch between her training and her eventual career is part of what made her useful to brands early on. Her interior design background shows up constantly in her content, from home tours to the aesthetic she has carried into Amiya’s visual identity. She relocated back to Los Angeles as the blog grew, and the city was her base and her creative reference point until she moved out of Los Angeles and out of the country in August 2026.
How Song of Style Grew From Blog to Media Business
Song of Style launched in the same wave as blogs like The Blonde Salad and Cupcakes and Cashmere, when personal style blogging was still a novelty rather than an industry. Song stood out by mixing high-end pieces with thrifted or lower-cost finds and by bringing what outlets have described as her West Coast sensibility to designer fashion. That formula got her invited to fashion weeks years before most of her peers, at a time when brands were still deciding whether bloggers deserved a seat at all.
The blog’s growth eventually produced two books. Capture Your Style, published in 2016, made The New York Times best-seller list, and she followed it in 2018 with Aimee Song: World of Style. That same year, 2016, Forbes named her to its 30 Under 30 list. By the time she launched her YouTube channel in 2009, she had already expanded from a text-and-photo blog into a multi-platform media operation covering fashion, beauty, home design and her personal life.
Her Business Ventures: Revolve, Two Songs and Amiya
Song’s commercial ventures show a pattern of testing an idea, then scaling the ones that stuck. In 2019, she launched a clothing line called Song of Style as an exclusive partnership with Revolve, the online retailer that has built much of its identity around influencer collaborations. The line has stayed a Revolve-exclusive partnership since, with pieces like the Mara set and its Gelato heels reported to sell out on restock, according to Glossy’s reporting on influencer-founded brands. The Revolve line remains a Revolve exclusive, with the Mara knit set and Gelato heels among its best-sellers, though no new collection was found in 2026 and current listings carry older styles. Her signature oversized sweaters are also a hallmark of the line; as she told Zoe Report, “I love an oversized sweater… I always size up two or three times.” She has also run Two Songs, a clothing line shared with her younger sister, Dani Song, though no new activity was found in 2024–2026.
Her biggest departure came in April 2024 with the launch of Amiya, a direct-to-consumer knitwear brand she co-founded with Moschin, a former fashion photographer. Unlike Song of Style, Amiya was built to stand apart from her personal following, at least according to Song and Moschin’s own stated strategy for the brand. The collections are made in Italy, produced in limited runs, and marketed on their own merits rather than tied explicitly to the Song of Style name. Song and Moschin have said they scouted Italian factories and artisans themselves, positioning Amiya closer to a quiet-luxury label than an influencer merch drop. The brand held a pop-up with The Webster in New York’s SoHo during September 2025’s fashion week. In 2025, she also collaborated with home brand Lulu & Georgia on a furniture and decor collection that reportedly sold a significant portion of its stock in its first week, according to coverage at the time.
Amiya’s Fall/Winter 2026 collection is live on the brand’s site, with 22 pieces priced from $550 to $1,750, including a Milano V-neck sweater at $590 and a Sobilia long-sleeve dress at $1,200. The label has also moved beyond its own site into select retail, with pieces listed at Moda Operandi and at MUSE Boutique in New Zealand, its exclusive stockist there. Song has described the move into select retail stores as the brand’s first season beyond direct-to-consumer sales, with more styles and collaborations in the works. She has also served as an expert for the LVMH Prize for Young Fashion Designers since 2019.
| Year | Milestone |
|---|---|
| 2008 | Starts Song of Style blog while studying Interior Architecture in San Francisco |
| 2016 | Named to Forbes 30 Under 30; publishes best-selling book Capture Your Style |
| 2009 | Launches self-titled YouTube channel |
| 2018 | Publishes second book, Aimee Song: World of Style; debuts on BoF 500 |
| 2019 | Launches Song of Style clothing line exclusively with Revolve |
| 2022 | Son Teo Felix is born |
| 2023 | Gets engaged to Jacopo Moschin in Paris |
| 2024 | Co-founds knitwear label Amiya; son Milo is born |
| 2025 | Amiya pop-up with The Webster during NYFW; Lulu & Georgia home collaboration |
| 2026 | Moves out of Los Angeles; attends Milan Fashion Week; Amiya Fall/Winter 2026 collection; ZEELOOL eyewear launch; ‘Front Row, Still Insecure’ essay |
Where to Find Aimee Song’s Content Now
Song’s biggest platform is still Instagram, where her @aimeesong account’s follower count has been reported in the range of roughly 6.6 to 7.3 million depending on the tracking source and date checked. Social follower counts change frequently, so readers should treat any specific figure as a snapshot rather than fixed. Her YouTube channel, running since 2009, has passed 350,000 subscribers with vlogs, home content and style videos, while her TikTok presence is comparatively modest.
Her content mix in 2026 leans heavily on fashion month coverage, including documented appearances around New York Fashion Week in February 2026. Her brand work this year has included Sulwhasoo, a longstanding beauty collaboration, alongside longer-standing relationships with houses like Dior, Louis Vuitton, Prada, Gucci, Valentino and Saint Laurent that she has worked with across her career. Tiffany & Co. is a past collaborator — she was a guest at its November 2025 event — rather than a current partnership, and Miu Miu pieces she wore at fashion week were not a partnership. In July 2026 she fronted a “Pack with Aimee Song” beach-vacation packing guide for THE OUTNET, and in September 2026 she launched a four-frame eyewear collection, “Let’s Frame Your Vibe,” with ZEELOOL, participating in the material selection and silhouette design. The four frames are called The 90s, The Aviator, The Classic and The Shield. That mix of legacy luxury deals and her own product lines is roughly what her day-to-day output looks like now: fashion week documentation, product content for Amiya and Song of Style, and family-life posts folded in between.
Song of Style now continues as a Substack newsletter, where she shares outfits, shopping and interiors finds, travel notes and personal writing with more than 29,000 subscribers. Her posts there run several times a month, including a September 24, 2026 essay, ‘Front Row, Still Insecure,’ about fifteen years of fashion-week anxiety and choosing now to attend only the shows that genuinely mean something to her.
Her Life Off the Blog: Engagement, Sons and What Comes Next
Song and Moschin have been together for close to a decade, much of it long-distance between Los Angeles and Italy before he relocated. He proposed in Paris in October 2023, a city tied to their relationship’s earlier long-distance chapter. The couple remain engaged partners as of this update. They have not married; according to Brides (April 2024), they initially wanted to marry by the end of 2024 but postponed after a second baby was coming, and no date has been publicly confirmed.
They now have two sons together, Teo Felix, born in February 2022, and Milo, born in August 2024. In August 2026, Song partnered with Minted on a transportation-themed second birthday celebration for Milo, titled “Cruisin’ Into Two,” featuring a carousel, sensory stations, and a “Pit Stop Café” for parents. Coverage of the event identified Teo as four years old at the time. Teo turned four in February 2026, and Milo turned two in August 2026. Song has said both boys were born at home without pain medication, one in the bedroom of the family’s Los Angeles house and the other in its bathroom.
Song has talked about how parenthood shifted her outlook on marriage itself, telling outlets that a wedding felt “official and real” in a way that mattered more to her once she had a family. In an August 29, 2026 Substack post titled “We Left Los Angeles,” Song announced she had moved out of Los Angeles and out of the country; the destination has not been publicly confirmed. She splits her time between content work, Amiya’s growth, and raising her sons.
Her own posts since then have filled in the journey: she left Los Angeles with three suitcases, two of them filled with her sons’ clothes, after travelling through Japan, South Korea and Austria, and moved into a house in Europe with almost no furniture, a mattress on the floor and nightstands borrowed from Moschin’s childhood bedroom. She has said one of the best things about living in Europe is how easy it is to order from other European countries. In October 2026 she spent time in Milan, posting an October photo dump location-tagged Milan that included Halloween with her sons in dragon costumes, trick-or-treating and pumpkin carving. She has not publicly named the town where the family now lives.
One thing worth flagging honestly: precise net worth figures for Song circulate widely online, ranging from roughly $3 million to $5 million depending on the outlet, but none of those estimates trace back to a verifiable financial disclosure, so treat any specific dollar figure attached to her name as an unverified guess rather than fact.
Where Aimee Song Stands in 2026
Song’s main writing home is now Substack, where her September 2026 essay ‘Front Row, Still Insecure’ looked back on fifteen years of fashion week, from a sixth-row seat at her first show in 2009 to being cropped out of a group photo captioned #youcantsitwithus, and explained why she now attends only the shows that genuinely mean something to her. She still publishes fashion-week and styling content across Instagram and TikTok, and in September 2026 she attended Milan Fashion Week, including Vogue World and the Bottega Veneta show.
Amiya remains her principal independent business project, with its Fall/Winter 2026 collection live and pieces now in select retail, though there is still no reliable evidence of major revenue figures, outside investment, or a store of its own. She continues to work with luxury fashion, jewelry, and beauty brands, including her longstanding beauty collaboration with Sulwhasoo; Tiffany & Co. is a past collaborator rather than a current partnership, and Miu Miu pieces she wore at fashion week were not a partnership. Her most recent brand work is a November 2026 Minted holiday-card reel, and her most recent public family moment is the November 1, 2026 Milan photo dump from October.
She and Jacopo Moschin remain engaged partners rather than a married couple, and no wedding date has been publicly confirmed as of this update.
Song is one of 14 creators covered in OpenThreadNews’ full list of LA’s biggest fashion, beauty, and lifestyle creators.
Frequently Asked Questions
How old is Aimee Song?
She was born on December 10, 1986, in Los Angeles, California, making her 39 years old as of 2026.
When did Aimee Song start Song of Style?
She started the blog in 2008 while studying Interior Architecture in San Francisco. It began as a personal creative project before growing into a full media career and, eventually, a Revolve-exclusive clothing line launched in 2019.
Is Aimee Song married?
No. She and partner Jacopo Moschin got engaged in Paris in October 2023 and have two sons together, but they have not married as of this update. According to Brides (April 2024), they initially wanted to marry by the end of 2024 but postponed after a second baby was coming, and no date has been publicly confirmed.
What is Amiya?
Amiya is a knitwear brand Song co-founded with Jacopo Moschin in April 2024. Its collections are made in Italy in limited runs and are marketed separately from Song’s personal Song of Style brand, positioning it closer to a quiet-luxury label than an influencer-affiliated product line.
Is Aimee Song still blogging?
Song of Style now continues as a Substack newsletter, where she shares outfits, shopping and interiors finds, travel notes and personal writing with more than 29,000 subscribers. Her posts there run several times a month.
Did Aimee Song leave Los Angeles?
Yes. In an August 29, 2026 Substack post titled “We Left Los Angeles,” Song announced she had moved out of Los Angeles and out of the country. The destination has not been publicly confirmed, and the full post is paywalled.
Where did Aimee Song move to, and why do people think Italy or Austria?
She has not publicly named the town where the family now lives. Her own posts since September place her in Europe: she travelled through Japan, South Korea and Austria before settling, has written about living in Europe, and spent October 2026 in Milan, where a November 1 photo dump was location-tagged. The Italy association also comes from her Italian partner, Amiya’s Italian production, and frequent Italy travel. Austria appears only as travel in her September 2026 suitcase post.
