Aimee Song is one of the few names left from fashion blogging’s founding generation who is still, nearly two decades later, actually in the room. The Los Angeles-based designer and content creator, reported as 39 in recent press coverage though sources have also listed her birth year as 1987 or 1988 with no confirmed exact birthday, started a personal blog called Song of Style in 2008. That blog eventually turned her into a Revolve-partnered label founder, a two-time author, and now the co-founder of an Italian knitwear brand called Amiya.
What separates Song from the wave of bloggers-turned-influencers who cycled through in the years since is longevity with actual infrastructure behind it. She was an early fashion blogger to receive runway-show invitations, and by 2018 the Business of Fashion had named her to its BoF 500 list of people shaping the industry, a recognition she has received in multiple years since, though not necessarily every year. She has also built a second business, Amiya, that she and her team have described as deliberately separate from her personal brand.
As of September 2026, Song is still a fixture at New York and Paris Fashion Weeks, still building out Amiya’s collections, and raising two young sons with her longtime partner, Italian entrepreneur Jacopo Moschin. She is not a new face chasing a trend. She is one of the people who helped shape the job.
From Interior Architecture Student to Style Icon
Song was born in Los Angeles to parents who immigrated from South Korea, and she has talked publicly about growing up between two cultures in a city that eventually became the backdrop for her entire career. She was not studying fashion when her blog took off. She started Song of Style in 2008 while she was studying Interior Architecture in San Francisco, treating the site as a creative outlet rather than a business plan.
That mismatch between her training and her eventual career is part of what made her useful to brands early on. Her interior design background shows up constantly in her content, from home tours to the aesthetic she has carried into Amiya’s visual identity. She relocated back to Los Angeles as the blog grew, and the city has remained her base and her creative reference point ever since.
How Song of Style Grew From Blog to Media Business
Song of Style launched in the same wave as blogs like The Blonde Salad and Cupcakes and Cashmere, when personal style blogging was still a novelty rather than an industry. Song stood out by mixing high-end pieces with thrifted or lower-cost finds and by bringing what outlets have described as her West Coast sensibility to designer fashion. That formula got her invited to fashion weeks years before most of her peers, at a time when brands were still deciding whether bloggers deserved a seat at all.
The blog’s growth eventually produced two books. Capture Your Style, published in 2016, made The New York Times best-seller list, and she followed it in 2018 with Aimee Song: World of Style. That same year, 2016, Forbes named her to its 30 Under 30 list. By the time she launched her YouTube channel in 2017, she had already expanded from a text-and-photo blog into a multi-platform media operation covering fashion, beauty, home design and her personal life.
Her Business Ventures: Revolve, Two Songs and Amiya
Song’s commercial ventures show a pattern of testing an idea, then scaling the ones that stuck. In 2019, she launched a clothing line called Song of Style as an exclusive partnership with Revolve, the online retailer that has built much of its identity around influencer collaborations. The line has stayed a Revolve-exclusive partnership since, with pieces like the Mara set and its Gelato heels reported to sell out on restock, according to Glossy’s reporting on influencer-founded brands. She has also run Two Songs, a clothing line shared with her younger sister, Dani Song, though its current 2026 activity status is not independently confirmed here.
Her biggest departure came in April 2024 with the launch of Amiya, a direct-to-consumer knitwear brand she co-founded with Moschin, a former fashion photographer. Unlike Song of Style, Amiya was built to stand apart from her personal following, at least according to Song and Moschin’s own stated strategy for the brand. The collections are made in Italy, produced in limited runs, and marketed on their own merits rather than tied explicitly to the Song of Style name. Song and Moschin have said they scouted Italian factories and artisans themselves, positioning Amiya closer to a quiet-luxury label than an influencer merch drop. The brand held a pop-up with The Webster in New York’s SoHo during September 2025’s fashion week. In 2025, she also collaborated with home brand Lulu & Georgia on a furniture and decor collection that reportedly sold a significant portion of its stock in its first week, according to coverage at the time.
| Year | Milestone |
|---|---|
| 2008 | Starts Song of Style blog while studying Interior Architecture in San Francisco |
| 2016 | Named to Forbes 30 Under 30; publishes best-selling book Capture Your Style |
| 2017 | Launches self-titled YouTube channel |
| 2018 | Publishes second book, Aimee Song: World of Style; debuts on BoF 500 |
| 2019 | Launches Song of Style clothing line exclusively with Revolve |
| 2022 | Son Teo Felix is born |
| 2023 | Gets engaged to Jacopo Moschin in Paris |
| 2024 | Co-founds knitwear label Amiya; son Milo Valentino is born |
| 2025 | Amiya pop-up with The Webster during NYFW; Lulu & Georgia home collaboration |
| 2026 | Covering NYFW and Paris shows, partnered with Tiffany & Co., Miu Miu, and Jimmy Choo |
Where to Find Aimee Song’s Content Now
Song’s biggest platform is still Instagram, where her @aimeesong account’s follower count has been reported in the range of roughly 6.6 to 7.3 million depending on the tracking source and date checked. Social follower counts change frequently, so readers should treat any specific figure as a snapshot rather than fixed. Her YouTube channel, running since 2017, has passed 350,000 subscribers with vlogs, home content and style videos, while her TikTok presence is comparatively modest.
Her content mix in 2026 leans heavily on fashion month coverage, including documented appearances around New York Fashion Week in February 2026. Her brand partnerships this year have included Tiffany & Co., Miu Miu for its Spring/Summer 2026 collection, Jimmy Choo, and skincare brands Medicube and Sulwhasoo, alongside longer-standing relationships with houses like Dior, Louis Vuitton, Prada, Gucci, Valentino and Saint Laurent that she has worked with across her career. That mix of legacy luxury deals and her own product lines is roughly what her day-to-day output looks like now: fashion week documentation, product content for Amiya and Song of Style, and family-life posts folded in between.
Her Life Off the Blog: Engagement, Sons and What Comes Next
Song and Moschin have been together for close to a decade, much of it long-distance between Los Angeles and Italy before he relocated. He proposed in Paris in October 2023, a city tied to their relationship’s earlier long-distance chapter. The couple remain engaged partners as of this update. They have not married; multiple outlets reported the wedding was pushed back around the birth of their second child, and no date has been publicly confirmed.
They now have two sons together, Teo Felix, born in February 2022, and Milo Valentino, born in August 2024. In August 2026, Song partnered with Minted on a transportation-themed second birthday celebration for Milo, titled “Cruisin’ Into Two,” featuring a carousel, sensory stations, and a “Pit Stop Café” for parents. Coverage of the event identified Teo as four years old at the time.
Song has talked about how parenthood shifted her outlook on marriage itself, telling outlets that a wedding felt “official and real” in a way that mattered more to her once she had a family. She remains based in Los Angeles, splitting her time between content work, Amiya’s growth, and raising her sons.
One thing worth flagging honestly: precise net worth figures for Song circulate widely online, ranging from roughly $3 million to $5 million depending on the outlet, but none of those estimates trace back to a verifiable financial disclosure, so treat any specific dollar figure attached to her name as an unverified guess rather than fact.
Where Aimee Song Stands in 2026
Song continues to publish fashion-week and styling content across Instagram, YouTube, and TikTok. Amiya remains her principal independent business project, with no reliable evidence of major revenue figures, outside investment, or a permanent retail store beyond its pop-up appearances. She continues to work with luxury fashion, jewelry, and beauty brands, including her most recent notable partnerships with Tiffany & Co., Miu Miu, Jimmy Choo, Medicube, and Sulwhasoo. Her most recent public coverage outside fashion work is the August 2026 Minted partnership tied to Milo’s second birthday.
She and Jacopo Moschin remain engaged partners rather than a married couple, and no wedding date has been publicly confirmed as of this update.
Song is one of 14 creators covered in OpenThreadNews’ full list of LA’s biggest fashion, beauty, and lifestyle creators.
Frequently Asked Questions
How old is Aimee Song?
Recent press coverage has identified her as 39 as of 2026, though sources have also listed her birth year as either 1987 or 1988. No outlet has published a confirmed exact birth date, so her precise age is treated here as approximate rather than confirmed.
When did Aimee Song start Song of Style?
She started the blog in 2008 while studying Interior Architecture in San Francisco. It began as a personal creative project before growing into a full media career and, eventually, a Revolve-exclusive clothing line launched in 2019.
Is Aimee Song married?
No. She and partner Jacopo Moschin got engaged in Paris in October 2023 and have two sons together, but they have not married as of this update. Reports indicate the wedding was pushed back around the birth of their second child, and no date has been publicly confirmed.
What is Amiya?
Amiya is a knitwear brand Song co-founded with Jacopo Moschin in April 2024. Its collections are made in Italy in limited runs and are marketed separately from Song’s personal Song of Style brand, positioning it closer to a quiet-luxury label than an influencer-affiliated product line.
