Editor’s note: This article has been reviewed and updated as of September 6, 2026. Sections on Rae’s continued 2026 touring, her most recent fashion partnership, and several softened claims have been added or corrected below. Where earlier reporting could not be independently confirmed, that is noted directly in the text.
Addison Rae Easterling, 25, spent 2019 filming dance videos in a college dorm room. She spent early 2026 performing in the Best New Artist medley at the Grammy Awards. That arc, from an LSU freshman with a phone propped on a tripod to a Columbia Records pop act with a top ten debut album, is one of the more complete rises to come out of the original TikTok class.
She belongs in this guide to Los Angeles fashion, beauty, and lifestyle creators not because she still posts daily get-ready-with-me content. She mostly does not anymore. It’s because her path from viral dancer to beauty founder to recording artist is the exact trajectory a lot of newer LA creators are still chasing.
Rae moved to Los Angeles at the end of 2019. She built the cosmetics brand Item Beauty into a real retail product for several years, and has kept the city as her home base even as her work has pulled her into recording studios, film sets, and magazine covers.
Nearly seven years after her first viral clip, Rae’s name shows up in headlines for reasons that have little to do with dance trends anymore. A major-label record deal, a widely discussed debut album, a 2026 Grammy nomination, continued touring through 2026, and the end of a years-long relationship in late 2025 have all reshaped her public story.
Quick Facts: Who Is Addison Rae in 2026
| Fact | Detail |
|---|---|
| Full name | Addison Rae Easterling |
| Born | October 6, 2000, in Lafayette, Louisiana |
| Age | 25 (as of September 6, 2026) |
| Home base | Los Angeles, California |
| Occupations | Singer, actress, content creator |
| Record label | Columbia Records |
| Debut studio album | Addison (released June 6, 2025) |
| TikTok following | Over 88 million, per Wikipedia’s January 2026 count |
| Best known for | TikTok dance videos, the single “Diet Pepsi,” He’s All That, Item Beauty |
| 2026 recognition | Nominated for Best New Artist at the 68th Annual Grammy Awards |
Louisiana Roots and the Bedroom TikTok Account That Changed Everything
A Competitive Dancer From Lafayette
Rae was born in Lafayette, Louisiana, to Monty Lopez and Sheri Easterling. She started competitive dancing at age six, traveling to competitions around the country. She has two younger brothers and an older half-sister.
Her parents divorced when she was young, remarried in 2017, and divorced again in 2022, a detail she has discussed only briefly in interviews rather than at length.
She enrolled at Louisiana State University to study broadcast journalism, with an eye on becoming a sports broadcaster. That plan lasted one semester.
Going Viral and Leaving LSU
Rae joined TikTok in July 2019, posting dance videos set to trending songs. Within a few months, she had crossed one million followers and left LSU that November to chase the opportunity full time.
She briefly joined the influencer collective the Hype House in December 2019 and signed with talent agency WME the following January.
She has described the decision to move to Los Angeles in blunt terms, telling Elle that people in LA had reached out and she felt she “needed to go,” with her parents supporting the move. By mid-2020, she was one of TikTok’s most-followed creators worldwide, a status that came with a level of scrutiny few 19-year-olds are prepared for.
Item Beauty, Brand Deals, and the Business Side of Fame
In 2020, Rae co-founded Item Beauty, a cosmetics and skincare line, at a time when several top creators were launching their own consumer brands. The line built a real retail presence for a few years but was discontinued by 2023, according to her Wikipedia entry. She also launched a separate fragrance line featuring water-based, alcohol-free scents.
Beyond her own ventures, Rae has been the face of Reebok, L’Oreal, YSL Beauty, Lululemon, and a Pandora jewelry collaboration with Charli XCX. She partnered with energy drink brand Alani Nu on a flavor called “Berry Pop” in 2022, fronted a Marc Jacobs x Vaquera bag collaboration in November 2024, and appeared in a Nerds Gummy Clusters commercial during Super Bowl LVIII.
In February 2026, she appeared in an Uber Eats commercial for Super Bowl LX alongside Bradley Cooper and Matthew McConaughey.
Her denim partnership with Lucky Brand, which launched in August 2025 with the Addison Ultra Low Rise Flare, expanded in March 2026 with a follow-up style called the Addison Ultra Low Short. Older reporting has pegged her net worth at roughly $25 million, though that figure predates her Columbia Records deal and album run, so it should be read as a dated estimate rather than a current one.
The Music Pivot: How “Diet Pepsi” Turned a Dancer Into a Columbia Records Artist
A Messy, Shelved Start
Rae’s first attempt at music did not go smoothly. She released the single “Obsessed” in March 2021, intended as a lead single for a project that ended up getting shelved after the songs leaked online in early 2022. She has since called that early material “messy.”
Rather than scrap the project entirely, she released her debut EP, AR, in August 2023, which debuted at number 19 on Billboard’s Heatseekers Albums chart.
Signing to Columbia and Breaking the Hot 100
In 2024, Rae signed with Columbia Records and released “Diet Pepsi” that August, a single that went platinum with the RIAA and gave her a first entry on the Billboard Hot 100 at number 54. She performed it at Madison Square Garden alongside Troye Sivan and Charli XCX on the Sweat tour, and followed it with “Aquamarine” that October and “High Fashion” in February 2025, which landed her a Vogue France cover.
Addison, the Album, and a 2026 Grammy Nomination
Her debut album, Addison, arrived on June 6, 2025, released through Columbia Records. It debuted at number four on the Billboard 200 with 48,500 album-equivalent units in its first week. It reached the top ten in more than a dozen countries, and both The Washington Post and The Fader named it their album of the year for 2025. The Guardian gave Rae its own editorial Artist of the Year designation for 2025, a distinction worth noting as a critical honor rather than a conventional industry award.
That album is the reason Rae was nominated for Best New Artist at the 68th Annual Grammy Awards, held in early 2026. She performed “Fame Is a Gun” as part of a Best New Artist nominee medley alongside fellow nominees Olivia Dean, KATSEYE, The Marias, sombr, Leon Thomas, Alex Warren, and Lola Young. Olivia Dean ultimately won the category.
It’s worth being precise here. The widely discussed “2026 Grammy” moment tied to Rae’s name traces back to the 2025 album Addison riding into a 2026 awards cycle, rather than a brand-new 2026 record. As of this writing, no second studio album has been officially announced. Rae has continued releasing new live performances, and there is ongoing fan speculation about what comes next, but that speculation remains unconfirmed.
Between August and November 2025, Rae headlined her first tour, The Addison Tour, across Europe, North America, and Australia. She kept performing well into 2026 rather than closing out the album era at the end of 2025. In March 2026, she played South American Lollapalooza dates in Chile, Argentina, and Brazil, then the Coachella main stage in April with surprise guests Maddie Ziegler and Olivia Rodrigo. A June 2026 setlist record shows further stops in Bogotá, São Paulo, Indio, and Dublin, indicating the Addison touring cycle extended well past its original release year.
From He’s All That to Monster: Her Screen Work
Rae’s acting career started with a voice role in the 2020 English dub of Spy Cat, but her breakout came with Netflix’s He’s All That in August 2021, a remake of the 1999 teen comedy She’s All That in which she played Padgett Sawyer. It marked her first live-action role, distinct from her earlier voice work. The film was widely reported as a major Netflix release during its debut week, a notable early credit for a first-time actress.
She followed that with a supporting role as Gaby in the slasher film Thanksgiving (2023) and a small part in the 2024 Saint Laurent short film As Time Goes By, directed by Nadia Lee Cohen and featuring Chloe Sevigny, Joey King, and John Waters. In 2025, she took a dramatic turn as Evelyn Hartley in Netflix’s Monster: The Ed Gein Story, a departure from the comedic roles she had taken before.
Looking ahead, Rae is set to appear in the live-action animated comedy Animal Friends alongside Ryan Reynolds and Aubrey Plaza, scheduled for release on January 22, 2027. No reliable source indicates that date has changed.
A separate project titled Fashionista, announced back in 2022 through Paramount, has not had a confirmed release update in some time. Its current status is best described as unconfirmed or inactive rather than canceled, since no recent information either way is available.
Relationships, Politics, and What She Actually Discusses Publicly
Rae dated fellow social media personality Bryce Hall starting in October 2020, a relationship that ended the following year. She then began dating Los Angeles based musician and producer Omer Fedi in June 2021. The two split around October 2025 after roughly four years together. Reporting at the time described the breakup as amicable and said Rae wanted to focus on her career without added distractions.
As of the most recent coverage available, there are no confirmed reports of her dating anyone new. Tabloid speculation on this point should be treated with caution, since it is not something Rae has addressed directly herself.
Rae has been more forthcoming about her political views than her romantic life. She endorsed Kamala Harris in the 2024 presidential election, signed a Planned Parenthood ad, wore a trans-rights t-shirt alongside Troye Sivan and Pedro Pascal that raised money for a nonprofit, and voiced support for the June 2025 Los Angeles protests against immigration enforcement.
In April 2026, she filed a copyright claim after “Diet Pepsi” was used without permission in a Department of Homeland Security recruitment video posted to X. The video was subsequently removed. She has also spoken about pulling back from social media generally, telling interviewers she felt “so misunderstood” after years of oversharing and now values her privacy more than she once did.
Where Addison Rae Stands Right Now
By September 2026, Rae’s career runs across three lanes at once.
In music, she is still touring behind Addison well into 2026, with no second studio album officially announced despite ongoing fan speculation. In film, Animal Friends remains her one confirmed upcoming release, alongside the long-uncertain Fashionista. In fashion and commercial work, her most recent notable partnership is J.Crew’s Fall 2026 “Tiny Rollneck” campaign, which launched in late August alongside a new chestnut-brown pixie haircut, a departure from her longtime look. The same campaign also featured fellow creator Emma Chamberlain, who debuted a similar dark-hair transformation around the same time.
She turned up at Madonna’s surprise West Hollywood performance in April 2026 and kept her Lucky Brand denim line going with a new release that same month. Fans tracking her day to day still do it mostly through her official Instagram account, since her music and press appearances have replaced most of the personal TikTok content she once posted.
What’s confirmed is a continuing acting slate, a touring pop career that has outlasted its original album cycle, and a level of critical respect, Grammy nomination included, that most of her early TikTok peers never reached.
For a look at how she fits alongside the other creators building fashion, beauty, and lifestyle careers out of Los Angeles right now, see the full list of LA’s biggest fashion, beauty, and lifestyle creators.
Frequently Asked Questions
Is Addison Rae still active on TikTok?
Yes, though she posts far less frequently than during her 2019 to 2021 peak. Wikipedia counted over 88 million followers on her account as of January 2026, but her public energy has shifted toward music releases, touring, and acting projects rather than daily dance content.
What happened to Item Beauty?
Item Beauty, the cosmetics and skincare line Rae co-founded in 2020, was discontinued by 2023. Some existing stock still circulates on resale marketplaces, but the brand is not currently operating or releasing new products.
Did Addison Rae win a Grammy in 2026?
She was nominated for Best New Artist at the 68th Annual Grammy Awards and performed “Fame Is a Gun” as part of the ceremony’s Best New Artist medley, but she did not win. Olivia Dean took the award that year.
Is the 2026 Grammy nomination for a new 2026 album?
No. The nomination and the surrounding attention trace back to her 2025 debut album, Addison, released June 6, 2025, on Columbia Records. No second studio album had been officially announced as of this writing, despite ongoing fan speculation.
What is Addison Rae’s next acting project?
She is set to appear in Animal Friends, a live-action animated comedy also starring Ryan Reynolds and Aubrey Plaza, scheduled for release on January 22, 2027. A previously announced Paramount project called Fashionista remains unconfirmed, with no recent status update available.
Is Addison Rae still touring in 2026?
Yes. Rather than ending with her 2025 album release, her touring cycle extended into 2026, with confirmed 2026 stops including Coachella, South American festival dates, and later European performances.
