There’s a version of Monet McMichael’s life where she’d be working hospital shifts right now. She graduated from Rutgers University as a registered nurse in May 2022 — a real credential, a real career path. She chose a different one.
Today, Monet McMichael is 26 years old, has 3.8 million TikTok followers, over 431 million likes, and a Forbes-estimated net worth of $7.7 million. She’s collaborated with Dior, Fenty Beauty, and Tarte Cosmetics, dropped her own Amazon clothing collection, and built one of the most loyal beauty communities on the internet — one that’s overwhelmingly young, Black and brown, and watching.
The nursing degree wasn’t a detour. It’s part of why her audience trusts her.
Growing Up Between New York and New Jersey
Monet was born January 26, 2000, in New York City, making her an Aquarius — a fact her fans absolutely clock. She’s spoken openly about identifying as a “Jersey girl,” and her upbringing in the New York/New Jersey area runs through her content consistently: the energy, the humor, the directness.
She’s Puerto Rican and African American, and that dual identity is something she wears openly. In a 2023 interview with Cosmopolitan, she described her platform as a space for “young Black and brown kids to see someone who looks like them in an industry that’s been gatekept for so long.” For a beauty space that spent decades defaulting to one narrow standard, that framing matters.
Her family is a recurring presence in her content. Her mother and father both appear regularly, as does her stepdad. She has at least three younger siblings, including a brother named Riffie. Two of her siblings live in California, and she’s talked about the geographic distance making family time something she actively prioritizes — which explains why her mom was the one she brought on Tarte’s Dubai brand trip in 2023.
How Monet McMichael Got Famous
She started posting on YouTube in 2009 — which means she was about nine years old, creating content before most of her current audience had smartphones. Her YouTube channel officially launched in November 2012. TikTok came later, and that’s where everything accelerated.
Her breakout TikTok moment came on September 4, 2021: a POV-style video set to “Monkeys Spinning Monkeys” that pulled in 3.7 million views. It wasn’t a fluke. Her most-liked post — a makeup mixing video — has accumulated 34 million likes, the kind of number that signals a creator has moved beyond “popular” into something closer to a cultural touchstone.
What made her stand out wasn’t a trick or a trend. It was consistency in format — POV beauty content, GRWM videos, day-in-life vlogs — combined with a personality that never felt performed. She’s funny without trying to be a comedian. She shares personal details without oversharing in ways that feel calculated.
By the time Cosmopolitan featured her in February 2023 and Forbes included her in its top creator rankings, the industry had already figured out what her audience had known for a while.
TikTok, YouTube, and the Business of Being Monet
Her content spans three major platforms, each serving a slightly different purpose. TikTok (3.8M followers) is where she goes viral. Instagram (1.2M-1.3M followers) is where she lives her life in real time — concert outfits, travel shots, candid moments. YouTube (451K subscribers) is where she goes long: weekly vlogs, hauls, full beauty tutorials that run 20-30 minutes and still hold attention.
The brand deal list reads like a run-through of prestige beauty’s greatest hits. She’s worked with MAC Cosmetics, Fresh Beauty, Bumble, Fenty Beauty (including a campaign filmed in a helicopter), Dior, Tarte Cosmetics, and Glow Recipe — the last two involving brand trips to Dubai and Wyoming, respectively. These aren’t one-post deals. They’re relationships, and they reflect a creator that brands treat as a long-term partner rather than a media buy.
In November 2022, she stepped beyond brand deals entirely and launched her own Amazon The Drop clothing collection: 8 designs, sized XXS through 3X, with a 30-hour launch window. The collection sold out. E! News covered it. For a creator primarily known for makeup content, the move into fashion signaled that she was thinking about her career in categories, not just content niches.
She also runs an Amazon Shop featuring her personal favorites across beauty, home, and lifestyle — a passive income stream that rewards the trust she’s built with her audience around product recommendations.
Creators like Alix Earle and Leana Deeb have built similar multi-platform presences, but Monet’s nursing background gives her a particular credibility with beauty content — she actually understands skin, ingredients, and what she’s putting on her face. That’s not nothing.
Jalen Noble, and the Relationship the Internet Won’t Stop Asking About
Monet has been dating Jalen Noble, a Love Island USA alum and lifestyle influencer, for several years. As of May 2025, the two were still confirmed together — Jalen publicly referred to Monet as his “girlfriend” in recent coverage, and they appear regularly in each other’s content.
That hasn’t stopped the speculation. TikTok search results for “Monet and Jalen broke up 2026” suggest a persistent corner of the internet convinced the relationship is over. The drama isn’t entirely new. Back in 2023, online chatter about Jalen’s ex — a person named Katie — made rounds on Reddit and creator gossip forums, which is the occupational hazard of dating someone who is also a public figure.
They haven’t married or announced an engagement. For now, the relationship appears to be exactly what they’ve said it is: a couple navigating public life while keeping some things off camera.
The Nursing Degree She Actually Used
This part of Monet’s story tends to get reduced to a fun fact, but it’s more interesting than that. She enrolled at Rutgers University, completed a full nursing program, and graduated as a registered nurse in May 2022. She worked in hospitals during her time in school. This wasn’t a semester of pre-nursing before pivoting — she finished it.
Going full-time as a creator right after graduation means she made a deliberate choice to leave healthcare, not a desperate one. She wasn’t failing in school or struggling to find direction. She was successful at something demanding and chose to bet on something harder to predict.
That context reframes how her audience relates to her. When she talks about discipline, consistency, or doing hard things, there’s a receipt behind it. The nursing degree is proof of concept, not a backstory decoration.
Beauty creators like Golloria George have similarly built their platforms on specificity and authenticity rather than aesthetics alone — and it’s that combination that tends to produce lasting audiences rather than fleeting viral moments.
The Texas Property Backlash
In April 2025, Monet purchased a historic Texas property with ties to the region’s slave-owning history. The backlash was swift and loud: critics accused her of “glamorizing a plantation,” and Reddit threads — particularly on r/LAinfluencersnark — ran with the “tone deaf” framing.
It wasn’t the first time she’d faced that kind of criticism. A 2023 Reddit thread on r/NYCinfluencersnark asked whether she was “losing touch” following a European trip paired with a mental health post, which some users found contradictory. These are the frictions that come with scale: the bigger the audience, the more interpretations there are of every decision.
What’s notable is that Monet hasn’t responded to online criticism by scrubbing her personality or becoming more cautious. She’s still sharing her family, her home, her relationship, and her taste publicly. Whether that reads as confidence or obliviousness probably depends on the viewer — but it’s consistent.
Monet McMichael’s Net Worth and How She Makes Money
Forbes estimated Monet’s net worth at $7.7 million in 2025, placing her among the top-earning TikTok creators in the beauty space. That number comes from multiple directions.
Platform earnings from TikTok’s creator fund and YouTube ad revenue form the base layer. Brand deals — given the caliber of her partners (Dior, Fenty Beauty, Tarte) — likely represent the largest single income stream. Creator-level deals with luxury beauty brands can run from $50,000 to $200,000+ per campaign depending on deliverables and exclusivity terms.
Her Amazon Shop and The Drop collection add commerce revenue on top of that. She averages roughly 47,000 likes per Instagram post, which is the engagement rate that keeps brand partners paying premium rates.
The net worth figure is an estimate, and Monet hasn’t confirmed it publicly. But the lifestyle indicators align: she attended Dior and Fenty campaigns, traveled internationally on brand budgets, and in February 2026 announced she had bought a new house — the subject of a full YouTube vlog that generated significant engagement.
What Monet McMichael Is Doing in 2026
The new house is the most concrete 2026 development. Her February YouTube vlog announcing the purchase (“GUYS I GOT A NEW HOUSE!!!”) was one of her higher-performing uploads of the year. Home content — renovation updates, interior decisions, settling-in vlogs — has become a growing part of her output alongside the beauty core.
In the weeks after, she traveled to Tokyo and Harajuku, documenting the trip across TikTok and Instagram: a color analysis session, wagyu omakase, shopping hauls, and beauty tutorials filmed on location. The Japan content was personal travel rather than a branded campaign, which her audience tends to respond to differently — more candid, less scripted, and consistently higher-engagement.
She also attended Don Toliver’s MSG concert and has signaled that summer 2026 is shaping up to be “insane” in terms of events and pop culture moments. At this point in her career, the events are not just things that happen to her — they’re content infrastructure, and she manages them accordingly.
For context on how other creators at this level navigate the shift from content-first to brand-and-lifestyle hybrid, Alex Cooper’s trajectory offers a useful parallel: the transition from one format to a broader media presence doesn’t usually happen overnight, but it rarely happens by accident either.
Monet McMichael spent years building an audience that trusts her taste, believes her recommendations, and shows up for her life updates. That’s the foundation the next phase gets built on.
Frequently Asked Questions
How old is Monet McMichael?
Monet McMichael was born on January 26, 2000, making her 26 years old as of 2026. She’s an Aquarius, born in New York City, and grew up in the New York/New Jersey area.
What ethnicity is Monet McMichael?
Monet McMichael is Puerto Rican and African American. She has spoken openly about her dual heritage and frequently discusses how her platform creates visibility for young Black and brown women in the beauty space.
Who is Monet McMichael’s boyfriend?
Monet McMichael is dating Jalen Noble, a Love Island USA alum and lifestyle influencer. As of May 2025, the couple was still confirmed together. They are not engaged or married. Online speculation about a potential breakup has circulated on TikTok in 2026, but has not been confirmed.
How did Monet McMichael get famous?
Monet started posting on YouTube as early as 2009 and launched her channel in November 2012. Her TikTok following grew significantly after a POV video on September 4, 2021 went viral with 3.7 million views. Her most-liked post — a makeup mixing video — has accumulated 34 million likes. Her consistent beauty, GRWM, and day-in-life content across platforms drove sustained growth into the multi-million follower range.
Is Monet McMichael really a nurse?
Yes. Monet McMichael graduated from Rutgers University as a registered nurse in May 2022. She worked in hospital settings during her time in nursing school before going full-time as a content creator after graduation.
What is Monet McMichael’s net worth?
Forbes estimated Monet McMichael’s net worth at $7.7 million in 2025. Her income comes from TikTok and YouTube platform earnings, high-profile brand deals (Dior, Fenty Beauty, Tarte, Glow Recipe), her Amazon Shop, and her Amazon The Drop clothing collection launched in November 2022.
Where does Monet McMichael live?
Monet McMichael is based in the New York/New Jersey area and identifies as a “Jersey girl.” In February 2026, she announced she had purchased a new home, which became the subject of a widely watched YouTube vlog.